At PRIMA D’ ARA, we value your privacy and are committed to protecting the personal information you share with us.
 

This Privacy Policy explains how PRIMA D’ ARA (“Prima d’ Ara,” “we,” “our,” or “us”) collects, uses, stores, discloses, and protects your personal information when you visit our website, purchase our products, communicate with us, subscribe to our communications, or otherwise interact with our services.
 

This Privacy Policy is intended to comply with Republic Act No. 10173, or the Data Privacy Act of 2012, its Implementing Rules and Regulations, and applicable issuances of the National Privacy Commission (“NPC”).
 

By using our website or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy.
 

1. INFORMATION WE COLLECT

Depending on how you interact with Prima d’ Ara, we may collect the following information:
 

A. Information You Provide to Us

When you place an order, create an account, contact us, subscribe to our newsletter, participate in promotions, or otherwise interact with us, we may collect:

• Full name

• Shipping and billing address

• Email address

• Mobile or telephone number

• Order and transaction details

• Delivery information

• Payment-related information necessary to process your transaction

• Messages, inquiries, reviews, and other communications you send to us

• Information you voluntarily provide when participating in promotions, surveys, contests, or other activities
   

We only collect information that is reasonably necessary for the purposes for which it is processed, consistent with the principles of transparency, legitimate purpose, and proportionality under Philippine data protection law.
 

2. HOW WE USE YOUR INFORMATION

Prima d’ Ara may process your personal information for the following purposes:

To process and fulfill your orders
We use your name, contact details, shipping information, and order information to process purchases, arrange delivery, communicate order updates, and provide customer support.

To communicate with you
We may use your contact information to respond to inquiries, provide assistance, confirm transactions, and communicate important information relating to your orders or our services.

To improve our website and services
We may analyze website usage and customer interactions to improve our products, website experience, services, and overall customer experience.

To provide marketing communications
Where permitted and where applicable, we may send you product announcements, offers, campaigns, newsletters, and other communications that may be relevant to your interests. You may opt out of marketing communications at any time.

To administer promotions and activities
We may use your information to administer contests, giveaways, surveys, loyalty programs, or other activities in which you voluntarily participate.

To maintain security and prevent fraud
We may process information when necessary to protect our website, customers, business, systems, and transactions from fraud, unauthorized activity, or security threats.

To comply with legal obligations
We may process or disclose information when required or permitted by law, regulation, legal process, or lawful government request.

Our processing activities are conducted for declared and legitimate purposes and are limited to what is necessary and proportionate for those purposes.

3. LEGAL BASIS FOR PROCESSING

Depending on the circumstances, Prima d’Ara may process personal information on the basis of:

• Your consent;

• The necessity of processing to perform a contract with you, such as fulfilling an order;

• Compliance with a legal obligation;

• The pursuit of legitimate interests, where applicable and where such interests do not override your fundamental rights and freedoms; or

• Other lawful bases recognized under applicable Philippine law.

Where processing is based on consent, you may withdraw your consent, subject to applicable legal or contractual limitations. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

4. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to help us operate, secure, analyze, and improve the website.

Cookies may allow us to:

• Remember your preferences;

• Keep items in your shopping cart;

• Understand how visitors use our website;

• Improve website performance;

• Measure marketing and advertising effectiveness; and

• Provide a more personalized browsing experience.

Some cookies may be placed by third-party service providers that provide analytics, payment, advertising, or other services to us.

You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

​

5. SHARING AND DISCLOSURE OF PERSONAL INFORMATION

Prima d’ Ara does not sell your personal information.
 

We may share personal information with trusted third parties when reasonably necessary to provide our products and services, operate our website, process transactions, or comply with legal obligations.

These may include:

- Payment service providers
- Information necessary to process and verify payments.

- Delivery and logistics providers
- Information such as your name, address, and contact number may be shared to facilitate delivery of your order.

- Website, hosting, and technology providers
- Service providers that help us operate, maintain, secure, and improve our website and systems.

- Analytics and marketing providers
- Where applicable, we may share or permit access to information necessary to understand website performance and marketing effectiveness.

- Professional advisers and service providers such as accountants, lawyers, auditors, or other professional service providers, where reasonably necessary.

- Government authorities or other lawful recipients where disclosure is required or permitted by law, legal process, or a lawful government request.

Where personal information is shared with third-party service providers, we take reasonable steps to ensure that appropriate privacy and security safeguards are in place.

The Philippine data protection framework requires transparency regarding recipients or categories of recipients of personal data.

6. PAYMENT INFORMATION

Payments made through our website may be processed by third-party payment service providers.

Unless expressly stated otherwise, Prima d’Ara does not directly store complete payment card details, such as your full credit or debit card number.
 

Payment information is handled according to the privacy and security practices of the applicable payment provider.

7. DATA RETENTION

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including:

• Completing and documenting transactions;

• Providing customer support;

• Meeting accounting, tax, legal, and regulatory requirements;

• Resolving disputes;

• Preventing fraud and security incidents; and

• Enforcing our agreements and protecting our legitimate business interests.
   

The specific retention period may vary depending on the type of information and the purpose for which it was collected.
 

When personal information is no longer necessary or required to be retained, we will take reasonable steps to securely delete, destroy, anonymize, or otherwise dispose of it in accordance with applicable requirements.
 

The Data Privacy Act framework recognizes that privacy notices should inform data subjects of the period for which their personal data will be stored or retained.
 

8. DATA SECURITY

Prima d’ Ara takes reasonable and appropriate organizational, physical, and technical measures to protect personal information against unauthorized access, alteration, disclosure, loss, destruction, or other unlawful processing.
 

However, no method of transmission or electronic storage can be guaranteed to be completely secure. While we take reasonable measures to protect your information, we cannot guarantee absolute security.
 

The National Privacy Commission expects personal information controllers and processors to implement appropriate safeguards against risks such as unauthorized access, fraudulent misuse, loss, destruction, alteration, and other threats.
 

9. YOUR RIGHTS AS A DATA SUBJECT

Subject to applicable laws and reasonable limitations, you have rights regarding your personal information.
 

These may include the right:

To be informed
To know whether your personal information is being processed and to receive information about such processing.

To access
To request access to personal information that we hold about you.

To correct
To request correction of inaccurate or incomplete personal information.

To object
To object to certain types of processing where permitted by law.

To erasure or blocking
To request deletion, removal, or blocking of personal information under circumstances provided by law.

To data portability
To obtain or request transfer of certain personal information in a structured or commonly used format, where applicable.

To withdraw consent
Where processing is based on consent, you may withdraw your consent, subject to applicable legal limitations.

To file a complaint

You may lodge a complaint with the National Privacy Commission if you believe your privacy rights have been violated.
 

These rights are recognized under the Philippine Data Privacy Act and NPC guidance.
 

10. HOW TO EXERCISE YOUR PRIVACY RIGHTS

To request access, correction, deletion, withdrawal of consent, or to raise a privacy concern, please contact us using the details below.

PRIMA D’ ARA
Email: primadaramanila@gmail.com
Website: www.primadara.com
 

To help protect your information, we may need to verify your identity before processing certain requests.
 

We will respond to legitimate requests within a reasonable period and in accordance with applicable law.
 

11. DIRECT MARKETING

From time to time, Prima d’ Ara may send promotional emails, newsletters, product announcements, or other marketing communications. You may unsubscribe from marketing emails at any time by clicking the “unsubscribe” link included in the communication or by contacting us directly.
 

Opting out of marketing communications will not prevent us from sending you necessary transactional or service-related communications, such as order confirmations, delivery updates, or important account notices.
 

12. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to third-party websites, social media platforms, payment providers, delivery providers, or other services. Once you leave the Prima d’Ara website or interact with a third-party service, that third party's own privacy policy and practices may apply.
 

Prima d’Ara is not responsible for the privacy practices, content, or security of third-party websites or services.
 

13. CHILDREN'S PRIVACY

Our website is intended for a general audience and is not specifically directed toward children.

We do not knowingly collect personal information from children in circumstances where such collection would be prohibited by applicable law.
 

If you believe that a child has provided personal information to us without appropriate authorization, please contact us so that we can review and take appropriate action.

 

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, technology, or applicable laws and regulations.

Where required, we may provide additional notice or obtain consent before implementing material changes to how we process personal information. We encourage you to review this Privacy Policy periodically.
 

15. CONTACT US

If you have questions, concerns, requests, or complaints regarding this Privacy Policy or the way Prima d’ Ara handles personal information, please contact us:
 

PRIMA D’ ARA
Email: primadaramanila@gmail.com
Website: www.primadara.com
 

You may also contact the National Privacy Commission (NPC) regarding concerns about your data privacy rights. The NPC maintains complaint and compliance channels for data subjects.

​